You’re in the middle of a design. You have your images, your color scheme, idea laid out, text in place, but there’s something missing. You play around with different colors, add some streaks and strokes, try to spruce it up a bit, but something’s still not right. Last step: you try a different font. Problem solved.
Typography is crucial in the creation of any design, whether it be print, video, or web. It aids in guiding the viewer to key points of the page or screen. Good typography can provide the proper graphic emphases to help readers to connect text with images and content.
Typography is also an important part of corporate branding. Many major companies have a set standard for branding their products creating a stand out for customers to remember them by.
Click here for some tips on great typography examples for web design.