Branding: what is it?

There is a common misconception that your company’s logo is its brand. Wrong. Your company’s logo is what people associate with your company. Your company’s brand is its identity. It is who you are as a company. Whether you provide a product, service or both, it’s important to know the difference between the two.

Brand Identity consists of your image, and what emotion you want your customer to perceive. Everything the company does, owns, and produces should reflect on the values the company holds as a whole. If you want your company to be known for it’s humanistic characteristic, doing volunteer work in the community will definitely boost your reputation of good will.

However, branding also includes the visual aspects. Things like your logo, the symbol of your company, stationary, marketing strategies, slogans, etc. This is what the world will associate with your company. Sure you can have catchy slogans and clever ad campaigns, but if you don’t combine that with an identity that is going to set you apart from the competition, you’ll blend in with the crowd.

Learn more about branding, logo and design.

Typography: it’s everything.

typography

You’re in the middle of a design. You have your images, your color scheme, idea laid out, text in place, but there’s something missing. You play around with different colors, add some streaks and strokes, try to spruce it up a bit, but something’s still not right. Last step: you try a different font. Problem solved.

Typography is crucial in the creation of any design, whether it be print, video, or web.  It aids in guiding the viewer to key points of the page or screen. Good typography can provide the proper graphic emphases to help readers to connect text with images and content.

Typography is also an important part of corporate branding. Many major companies have a set standard for branding their products creating a stand out for customers to remember them by.

Click here for some tips on great typography examples for web design.